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Market Development - Serrano & Jian Consultants

Services » Market Development

Before you decide to expand to an international market you need to know your target market. We support you with:

Market and Marketing Research – Preparation of Market Entry

  • Market Research; Analysis of Market Structure and Segmentation
    Basic for the understanding of the total market.

  • Determination of Market Size and Market Potential

  • Market Situation and Market Tendencies
    What are the requirements of a new or an already existing product for a market or for a particular market segment.

  • Competitor Analysis
    Who are the competitors and what sales strategy do they have; what are their strengths and weaknesses.

  • Reimbursement System 
    Basis of pricing

  • Product and Market Price Analysis
    Analysis of Product strengths and weaknesses.
    What market price in which sales channel.

Laws and Regulations

Each country has its special regulations and rules that should be known to you before entering a new market. We provide our clients with the following:

  • Complete knowledge about the relevant regulations and rules relevant to their line of business.

  • Assistance to achieve all the needed documentation and endorsements needed.

  • Finding a local legal adviser to help the company in the new market

Sales and Marketing Consulting

A carefully directed sales and marketing plan is critical for business success. Our points of focus are:

  • Finding the optimal marketing strategy for your marketing objective

  • Selecting the best strategic sales channel for your products and your company and find suitable distributors

  • Specifying marketing tools and implementing communication actions

  • Building up a sales organization

  • Personnel research and selection

  • Personnel coaching and training

 

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